Founded in 2003, World Racing Group (WRGI.OB) has quickly become the world leader in the dirt track racing industry, operating under the World of Outlaws and DIRTcar racing banners as the only vertically integrated public company in the motorsports arena.  Estimated by CNN to be a $1 billion industry, dirt track racing is “the biggest sport you’ve never heard of.”  WRG is working to change that.

There are approximately 1,000 race tracks in the United States, and more than 800 of them are dirt tracks.  Industry experts estimate that over 52 million tickets a year are sold at dirt track events, more than NASCAR, NFL, NBA and NHL combined.  Every weekend over 80,000 Americans compete at dirt tracks spread across all corners of the United States.

Since its inception, World Racing Group (WRG) has methodically acquired the most meaningful assets in the industry in order to raise the profile of dirt track racing by leveraging the critical mass that consolidation provides.  As the company enters the 2008 season it does so as the definitive sanctioning body for dirt track racing, what NASCAR is to paved racing and what the NHRA is to drag racing, WRG is to dirt track racing.

In 2004 WRG purchased the highest profile dirt track racing series in the world, the "World of Outlaws Sprint Car Series", from its founder, Ted Johnson.  Celebrating its 30th Anniversary in 2008, the series traces its roots to a group of racers that decided they were ready to test their abilities on a larger stage, venturing farther and farther from their home tracks in search of races with larger prize purses.  Barnstorming across the United States, these drivers quickly became known as “Outlaws” and the World of Outlaws was born.

Dirt racing fans are passionate about the sport they love and one of the many ways they express themselves is through the purchase of officially licensed event, track and series merchandise available at every WRG event.  Dirt racing fans’ passion also translates to incredible brand loyalty that is attractive to corporate sponsors.  WRG’s ability to harness that loyalty and deliver a large attractive demographic to companies such as Advance Auto Parts, Alltel and Quaker State is critical to the continued growth of WRG.  

Currently partnered with SPEED (subsidiary of FOX Television), the World of Outlaws enjoy 25 hours of nationally televised programming in addition to live audio and video streaming through the company’s proprietary DIRTVision.com and other Internet assets.  As WRG raises the profile of dirt track racing, it will also raise the value of its media rights, positioning the company for future growth through television and electronic media distribution agreements.